Tradition
Every year in early fall, a West Texas tradition unfolds. The old hunting jeep with dings in its body and a cracked windshield reappears.
Destination
Your destination is the dirt tanks(ponds) of the family dove lease. These leases are on expansive ranches outside tiny towns with strange names like No Trees and Wink.
The “Check-In”
The Check-in
Before the evening hunt can begin, you must check in with the rancher. You will likely meet an older man wearing a sweat-laced cowboy hat, jeans, boots, and the quintessential pearl snap white button-down shirt. This white button-down helps protect him from the hot West Texas sun.
Innovation and Tradition
Pearl snap shirts have been around for a long time. Unfortunately, when you sweat, your shirt quickly turns into a giant wet rag. Poncho solves this problem with innovative performance fabric that is remarkably soft and dries incredibly fast. They also use thoughtful design to camouflage useful innovative features like a hidden zipper pocket, and a sunglass cleaner built right into the shirt. Poncho is a truly unique company that innovates while maintaining tradition.
Comfort
The Odessa is not the shirt for mending barbed wire fence or busting through the heavy brush; outside of that, it checks every box. The soft fabric stretches and moves with you. This stretch is what allows a tailored fit and freedom of movement. You can wear them at the ranch, the office, or on date night with your wife.
Value
Poncho shirts are more expensive than mass-produced shirts like Columbia™ and Wrangler™ but have a much better value proposition than those from companies like Filson™ or Arc’Teryx™.
Character
